Marketing Permission Given to Level 1 Course Attendees
Permitted Form of Statement when using the Intellectual Property and Copyright of the Watson Headache® Institute in communication and marketing material
After attending either a Level 1 Foundation, Level 2 Consolidation or Level 3 Certification Headache Course you will want to tell your medical referrers, customers, clients and patients of your new skills. To support you the Watson Headache® Institute provides the following permissions notice.
Please read carefully and if you have any questions or concerns outline these in an email to info[a]watsonheadache.com.
The Watson Headache® Institute (“Institute”) educates the public and health professionals, including manual therapists (physiotherapists, chiropractors, osteopaths and manual therapy doctors), in the role of C1-3 cervical afferents in primary headache and the Watson Headache® Approach. This marketing permission helps you as a course attendee to comply with the Institute’s “IP User Manual”, “Intellectual Property Notice” and “Conditions of Use”.
Context: This marketing permission sets out the text that the Institute requires you as a course attendee (Level 1 Foundation, Level 2 Consolidation and Level 3 Certification Course) to use. You must comply with the strict instructions below whenever you reference the Institute or its content in any marketing or activity. This includes on the web, in social media, in brochures and other communications to client database and community, including medical referrers and third parties.
Applicable law: This marketing permission is subject to the applicable Conditions of Use remaining in force. It reflects international intellectual property law (which includes copyright, confidential information, trade marks and domain law policies) enforceable in Australia and other countries under international conventions and policies applicable to domain names and use of social media.
What you must not do: You must at all times:
(a) not use the Institute’s trade marks as part or whole of your practice’s domain name or social media banner;
(b) make no association with the Institute in online or offline marketing (including bios, bios and brochures) except as a credit alongside the name of yourself as an individual – never with a practice, company or organisation with which you may be affiliated; and
(c) not represent the Watson Headache® Approach or Protocol in name and or description, separately, alongside or combined with other modalities or approaches in any online or offline marketing except as permitted below.
What you are permitted to do: To implement this permission in your marketing:
- Choose to use, without paraphrasing, either the first or all three italicised paragraphs below.
- Replace text with brackets around it with your specific applicable data.
- Do not make any word change to the rest of the text.
- Copy and paste the permitted text into your online or offline marketing material in your preferred font style and size. In online use make the websites hyperlinks. You do not have permission to use any other text in your marketing in making any association with the Institute. You are also not permitted to use the Institute’s photos, videos or head device (image).
<I or insert your name> attended the <insert number of days> day Watson Headache® Institute, Level <insert course level, ie Level 1, Level 2 or Level 3> <insert course name ie Foundation/Consolidation/Certification> Headache Course titled “The Role of C1-C3 Cervical Afferents in Primary Headache”. The course was held on <Insert Date, Month, Year>, in <Insert city>, <Insert country> and presented by Dean H Watson, Australian Musculoskeletal Physiotherapist. For further information, go to: www.WatsonHeadacheInstitute.com.
The course comprised <Insert number of hours> hours and was based on the Watson Headache® Approach, a protocol for the skilled assessment and management of the upper cervical (neck) spine in headache and migraine conditions. The Watson Headache® Approach is recognised as a scientifically researched method of examination and treatment.
The diagnostic accuracy of the Watson Headache® Approach is unparalleled. It can confirm if disorders in the upper neck are responsible for headache or migraine and determine the exact nature of the disorder as well as which spinal joints are involved. There is no guesswork and no cracking or manipulation. Its unique and powerful feature involves temporary reproduction and resolution (easing) of usual head pain. For further information, go to: www.WatsonHeadacheApproach.com.
For Level 3 attendees who achieve a minimum standard of competency, additional permission will be given to use the name Watson Headache® Certified Practitioner but only if a separate “Permissions Agreement to Use the Name” is accepted. That permission will not replace this marketing permission.
The above authorised marketing text may change as the Institute’s knowledge evolves. Changes will be communicated by email and on the Institute’s website. For further information and guidance please refer to the Institute’s “IP User Manual” at: www.watsonheadache.com/legal.